“The Great Secret”
MEDIA DATES
<br
October 8, 2026, 10:30 a.m. at the Stiftskulinarium St. Peter
November 25, 2026, 10:30 a.m. at the Großen Festspielhaus
Contact for all press inquiries – Agency re*creation
Dr. Renate Stelzl & Mag. Martina C. Trummer
Awarenweg 2, 5081 Anif
+43 662 89 00 83
presse@salzburgeradventsingen.at
The agency re*creation provides professional support for journalists and ensures communication with our media partners. The advertising and marketing activities for the Salzburg Advent Singing are also carried out by their experienced team.
For re*creation, it’s Advent all year round!
Anticipation for the Anniversary Advent Singing 2026
“The Great Secret”
For artistic director and author Hans Köhl, the mystery of birth deserves special attention in the anniversary Advent Singing 2026:
“In my ongoing effort to explore new dimensions of Advent themes, my curiosity about the diversity of the world’s religions has grown, as has the awareness of the universal human search for the ‘great secret,’ which manifests itself most profoundly in the divine miracle of birth.”
Combined with the most beautiful musical and vocal sounds, this Salzburg Advent Singing will once again be something truly special.
>>> GIFT TIP
For anyone looking for a delightful gift, tickets for the Anniversary Advent Singing 2026 as well as our vouchers are available online.
>>> STREAMING AT HOME
The Salzburg Advent Singing 2025 “The Blind Shepherd” can be listened to free of charge via audio streaming. On our website https://www.salzburgeradventsingen.at/en/on/ you will find this year’s production as well as many other audio and video recordings of Salzburg Advent Singing performances from past years.
1) Copyright Notice: Whenever the images are used, the copyright notice “© Salzburger Adventsingen/Franz Neumayr” must be included.
2) The images may only be used in print or online for the purpose of announcing or promoting the Salzburger Adventsingen, as well as for follow-up coverage of the event. The use of Salzburger Adventsingen photo material to promote other events is expressly prohibited.
3) For any commercial use other than that specified in 2) – e.g., for Advent calendars, books, and similar items – the use of the image material is permitted only with the express authorization of the copyright holder. Please contact service@salzburgeradventsingen.at for this purpose
4) Please send your publication as a PDF for our clipping service to presse@salzburgeradventsingen.at. Thank you very much! Translated with DeepL.com (free version)
Media event, 9 September 2026
The Shepherd Days on the Loferer Alm
For a total of 17 young shepherds from the Salzburg Advent Singing, intensive preparations for this year’s production, “The Great Mystery”, have begun on the Loferer Alm. The children spend four days rehearsing together, learnin gsongs and texts and working on the scenes for their performances at the Großes Festspielhaus. For 25 years, the traditional Shepherd Days on the rustic Loferer Alm havemarked the beginning of their rehearsals together: roles are assigned, costumes are tried on, and through singing, making music and acting together, the young performers grow into a close-knit group. This year’s start to rehearsals is particularly significant, as the Salzburg Advent Singing celebrates its 80th anniversary in 2026.
With “The Great Mystery”, the young shepherds are preparing for ananniversary season in which they will once again embody an important part ofthe living tradition that has shaped the Salzburg Advent Singing for generations. This year, five “Hiatabuam” (shepherd boys) and twelve “Hiatamadln” (shepherd girls), aged between 8 and 13, travelled from across the province of Salzburg and neighbouring Upper Austria to the Loferer Almon Sunday, 6 September. During four days of rehearsals, they are preparing thetexts and songs for their performances during Advent. The young shepherds are guided, trained and supported by Markus Helminger, Gudrun Köhl-Korbuly, Elena Seywald, Gerda Gratzer and Hans Köhl. Together, they work with the children to develop their musical and theatrical performance.