Every year, Hans Köhl creates the concept, programmatic idea and text for the entire musical and staged work. Since his nomination in 1989 as the managing director and subsequently ombudsman of the cooperative society Salzburger Heimatwerk, he has been profoundly familiar with the Salzburg Advent Festival. After the death of its long-time artistic director Tobias Reiser jun. (1946-1999), he took over these responsibilities and thereby the main leadership of the Salzburg Advent Festival.
His artistic passion, combined with his business acumen, became the motor for each new production. Given the heritage and responsibility of this great tradition, he demands the utmost from himself and all those involved in the artistic production. Under his leadership, the Salzburg Advent Festival has touched innumerable people’s hearts and souls over the years, but does not shrink from challenging messages and courageous new perspectives.